Higgsfield, a San Francisco–based AI video generation startup, has raised $80 million in a Series A extension round, pushing its valuation above $1.3 billion. The round was led by Accel, GFT Ventures, and Menlo Ventures. The new capital will be used to expand enterprise sales, accelerate international growth, and continue investing in research and development.
Unlike many AI video companies racing to build their own foundation models, Higgsfield has taken a different path. Rather than competing directly with companies like OpenAI or Google, the company integrates third-party models into a single platform, focusing on workflow rather than model supremacy. CEO Alex Mashrabov has described the strategy as an effort to remove friction from the creative process. “We minimize the production tax so that, eventually, better stories and better ideas win,” he said. That model-agnostic approach has helped Higgsfield stand out in a rapidly crowded market.
Higgsfield’s browser-based platform allows users to run complete, end-to-end video workflows inside a single system. Founded in 2023, the company launched publicly in March 2025 and quickly found traction with social media marketers, who now account for roughly 85% of platform usage. Within five months of launch, Higgsfield attracted 11 million users. That figure has since climbed to more than 15 million.
Revenue growth has followed a similarly steep curve. The company is currently operating at a $200 million annual revenue run rate, doubling from $100 million in just two months. That pace places Higgsfield in rare growth territory, outpacing the early trajectories of companies such as Lovable, Cursor, Slack, and Zoom. Today, the platform is used primarily by professional social media marketers producing content at scale.
With the new funding, Higgsfield plans to expand its team from nearly 70 employees to around 300 by the end of the year, while pushing deeper into enterprise sales and international markets. Jeff Herbst, a board member at GFT Ventures, said demand for AI-generated content among social media marketers could represent a market larger than Hollywood itself.
